If you’re a business owner or marketer looking to create brand awareness, you may have considered using logo doormats. Logo doormats are mats that have a company’s logo or name printed on them and are placed at the entrance of a business or on the floor of a trade show booth. While logo doormats can be a useful tactic for creating brand recognition and setting a tone for visitors, it’s important to understand that they should not be considered a standalone strategy.
Another reason that logo doormats should be considered a tactic is that they are not measurable. While you may be able to track the number of logo doormats you’ve ordered and the cost associated with them, it’s difficult to measure their impact on brand recognition or customer engagement. To truly measure the success of your branding and marketing efforts, you need to track metrics such as website traffic, social media engagement, and conversion rates.
How do you define logo doormats?
Logo doormats are simply mats with a company’s logo or name printed on them. They can be made from a variety of materials, including rubber, vinyl, or carpet, and can be customized to fit a particular design or color scheme. Logo doormats are often used at the entrance of a business or on the floor of a trade show booth to create brand recognition and set the tone for visitors.
While logo doormats may seem like a small detail, they can make a big impact. Visitors are more likely to remember a business that has a unique and recognizable logo, and a logo doormat can help reinforce that branding. Additionally, logo doormats can set the tone for visitors, conveying professionalism, friendliness, or a particular atmosphere depending on the design.
Why logo doormat is a tactic, not a strategy
While logo doormats can be an effective tactic for creating brand recognition, it’s important to understand that they are not a standalone strategy. A strategy is a long-term plan for achieving a specific goal, while a tactic is a specific action taken to achieve that goal. Logo doormats are a tactic that can be used to support a larger branding or marketing strategy, but they should not be the only tool in your arsenal.
When considering a branding or marketing strategy, it’s important to think about the big picture. What is your overall goal? Who is your target audience? What is your budget? Once you have a clear understanding of these factors, you can begin to develop a comprehensive strategy that includes multiple tactics, such as social media, email marketing, content marketing, and yes, logo doormats.
One of the key reasons that logo doormats should be considered a tactic and not a strategy is that they are not scalable. While a logo doormat may make a great impression on visitors to your physical location or trade show booth, it’s not going to do much to increase your online visibility or reach a wider audience. Logo doormats are best used as part of a larger strategy that includes both online and offline tactics.
